Marketing with Empathy Course for Solopreneurs.
There is good and bad marketing. Bad marketing is shameless, spammy and selfish. It’s about tricking a customer, any customer to buy what we are selling. It doesn’t work. Then there is the good marketing. It’s about seeing the other person, empathising with them on their journey, using our skills and work to help them move forward, showing up with a mindset of service and charging enough so that we can keep doing the work we seek to do. This course is about teaching you the good marketing, the marketing with empathy, the one where we build genuine human connection and show up in a way that we will be missed by our customers if we are gone.
Hello! I am Saurabh!
I am the Founder & CEO of Passionately Curious. I am a solopreneur, coach & writer.
As a coach, I help solopreneurs succeed in their endeavour through effective marketing based on empathy & connection.
Syllabus
Identify your minimum viable audience
Empathy as a skill
Positioning as a service
Pricing as a service
Creating Tension as a service
Getting the word out - Design, Impresario, Advertising, Packaging, Collaborations
Generating Referrals and testimonials
The Minimum Effective Marketing.
As early-stage solopreneurs we seek a revenue of $3-5K per month working with 3-5 clients or maybe 20 clients but not more than that. We do not need automated click funnels, social media campaigns and professional website designers in order to reach the people who we seek to serve. What we need to do is to identify our smallest viable audience and build relationships and trust with them.
“He believes in you when even you don’t believe in yourself.”
Shourya Sharma
“Working with Saurabh has helped me see and do things I never thought I was capable of.”
Khushi Katyal
“I didn’t realise the power of community until I engaged with Passionately Curious.”
Utkarsh Arora
